Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king.
We've put together a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time worrying and more time creating content that delights and converts.
Your business blog provides an opportunity to connect with your audience by providing useful and enjoyable content that keeps people coming back.
Brands that prioritize blogging see 13x higher ROI than brands that don't, so keep reading for facts and statistics to stay informed and inspire your future content marketing efforts – Are you feeling inspired to start your own blog?
Great! Let's look at the facts.
- General Blogging Facts
- Benefits of Business Blogging
- Writing, Formatting and Posting
- blogging challenges
- Building a Successful Blog
General Blogging Facts
- There are over 600 million active blogs on the Internet. (Growth Badger, 2022)
- More than 50% of bloggers are between 21 and 35 years old. (Truelist, 2022)
- Blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals. (SEMRASH, 2023)
- There are an estimated 32 million bloggers in the US by 2022. (statista)
- Over 2 million blog posts are published daily. (Hosting Tribunal)
- The blogs with the highest percentages of over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). (RankIQ).
Benefits of Business Blogging
- 80% of Internet users interact with both social media sites and blogs. (DemandMetric)
- 59% of marketers find blogging valuable. (DemandMetric)
- Websites with active blogs have 434% more indexed pages and 97% more inbound links than websites without blogs. (BKA material)
- Companies that blog generate an average of 67% more leads monthly than companies that don't blog. (DemandMetric)
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- After videos and ebooks, blogging is the third most common content marketing strategy. (HubSpot)
- 80% of bloggers report that blogging drives stronger marketing results. (Orbit Media)
- 90% of businesses use content marketing tactics like blogging. (DemandMetric)
- Companies that blog get 55% more website visitors than businesses that don't blog. (HubSpot)
- Bloggers, on average, include 2-3 images per post. (Orbit Media)
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- 88% of bloggers who receive content report some/strong results from blogging (35% of them report strong results). (orbitmedia)
- Bloggers who use 7+ images per post are 2.3 times more likely to report strong results. (orbitmedia)
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- 70% of people prefer to learn about a company through articles rather than ads. (DemandMetric)
Writing, Formatting and Posting
- In 2022, it took bloggers 4 hours and 10 minutes to write a typical blog post, up from 3 hours and 57 minutes in 2019. (Orbit Media)
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- 40% of content marketers say that original visuals, such as infographics, perform best in their articles. (the revenge)
- The average blog post is 1,376 words. (Orbit Media)
- Many business bloggers argue that listicles are the most popular blog post format. (HubSpot)
- B2B blogs are typically 12% longer than non-B2B blog posts. (Orbit Media)
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- Posts with videos saw a 4x increase in engagement metrics. (Orbit Media)
- 88% of marketers use visuals in more than 50% of their blog articles. (the revenge)
- Bloggers who publish 2-6 times weekly are 50% more likely to report strong results. (Orbit Media)
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blogging challenges
- 52% of bloggers say it is becoming harder to connect with readers through their content. (Orbit Media)
- Although content creators say creating original visuals drives results, 35% say they have difficulty creating this content consistently. (the revenge)
The chart below highlights the biggest struggles content creators face when it comes to implementing visual content in articles:
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- 43% of people admit to skimming blog posts. (HubSpot)
- B2B bloggers spend an average of 26% more time on each post than B2C bloggers. (Orbit Media)
- The average human attention span has declined from 12 seconds to 8.25 seconds over the past two decades. (Golden Steps ABA)
Building a Successful Blog
Now that you've seen the benefits of running a business blog, you might be eager to start one on your own site or improve your current blog.
Regardless of where you are in blog development, brainstorm ideas for engaging posts that take your buyer personas into account, optimize your web content for SEO, and follow other best practices that help businesses optimize their online content. ROI has been received from.
Do you want more success tips on how to become a better blogger? Check out this post with tips from HubSpot's own blog team. With our free blog builder, you can start blogging today.
