Today’s businesses need a reliable ecommerce platform to expand their online presence. Fortunately, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an ecommerce platform.
This article explores the top 10 ecommerce software options, highlighting their strengths and weaknesses. Let’s find the best ecommerce software solution for your business now.
1. Go shopping
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One great ecommerce platform that can handle large inventory is Shopify. This popular platform offers a number of features including multi-channel sales and customizable templates.
It’s easy to create a professional-looking online store with Shopify’s intuitive interface. With features like abandoned cart recovery, gift cards, and product reviews, Shopify can help increase sales and enhance the customer experience.
best for: All businesses, especially businesses with large inventories.
Price determination: A basic account is $29/month, and the upgraded one is $299/month.
2. Woocommerce
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WooCommerce is an open-source platform powered by WordPress. It is designed to help merchants and developers build long-term successful businesses.
People who want to sell online or create stores for others can use WooCommerce. It has an active community of developers and users who provide support and resources. In addition to offering next-level customization, advanced selling features, and dedicated support, WooCommerce also helps established merchants grow.
It also has some interesting integrations. For example, the free HubSpot for WooCommerce integration adds abandoned cart management, marketing automation, reporting, and other marketing tools that aren’t built directly into WooCommerce.
Other integrations include ShipStation, Google Analytics, and Stripe.
best for: Businesses that use WordPress and want a customizable eCommerce plugin.
Price determination: Installing WooCommerce is free, but adding extensions to your store may cost money. While many extensions are free, others range up to $300 per installation.
3. Magento
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Magento is a great choice for medium-sized and large companies because of its powerful ecommerce features. Despite its complexity, it has many features, including customizable templates, multi-store support, and powerful SEO tools.
best for: Medium to large-sized businesses need a powerful, customizable eCommerce platform.
Price determination: Ask for a quote.
4. BigCommerce
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Ecommerce businesses of any size can benefit from BigCommerce. No matter your industry or niche, BigCommerce’s customizable templates and powerful integrations can be customized to meet your specific needs.
best for: Businesses of all sizes that want a scalable ecommerce platform.
Price determination: $29.95/month for Standard, $79.95 for Plus, and $249.95 for Pro. You can also request a custom enterprise quote.
5. Illusion
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Volusion is a great platform for small and medium-sized businesses. It offers features like customizable templates, multi-channel sales, and various types of integrations. However, it doesn’t have as many features as the other platforms on this list.
best for: Businesses looking for an affordable ecommerce platform.
Price determination: Plans start at $35/month for the Personal plan, $79 for the Business plan, and $299 for the Business plan. More discounts can be found in their pricing guide.
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6. Square Online
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Square Online is an affordable ecommerce platform. You can customize templates, order online, manage inventory and more with ease. In addition to your website, you can also accept orders from social and mobile, giving your customers a seamless online shopping experience.
best for: Small businesses that need simple solutions.
Price determination: The Plus plan is available at $29/month, Premium is $79/month. They also have a free plan with basic features.
7. Equid
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Another lightweight ecommerce platform that is ideal for small businesses is Ecwid. Affordable and easy to use, it includes features like customizable templates, multi-channel sales, and integrations. It’s also customizable, so you can tailor it to your preferences.
best for: Businesses that need an easy-to-use ecommerce platform.
Price determination: Their Venture plan is $14.08/month, Business is $29.08/month, and Unlimited is $82.50/month. They also have a free plan with basic features.
8. Wix
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Small business owners who want an all-in-one website and ecommerce platform should consider Wix. It has customizable templates, multi-channel sales, and a variety of integrations. You don’t even need technical skills to use it.
best for: Businesses that need an all-in-one website and ecommerce platform.
Price determination: $23/month for Basic, $27 for Unlimited, $49 for VIP, or $500 for Enterprise.
9. Squarespace
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Squarespace is another website builder that includes eCommerce functionality, making it a great choice for small businesses that want a beautiful and customizable online store. It may not be as feature-rich as other platforms on this list, but it does have customizable templates and design tools.
best for: Small businesses that want a beautiful, customizable ecommerce platform.
Price determination: $12/month for personal or $18 for business. You can also use the online store at $26/month for Basic or $40 for Advanced.
10. OsCommerce
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OSCommerce is one of the oldest eCommerce platforms available, and it remains a popular choice for small to medium-sized businesses that need a free, open-source solution. It offers customizable templates, multilingual support, and multiple integrations.
Plus, it has a large community of developers and users, making it easy to find support and resources.
best for: Small to medium-sized businesses need a free, open-source ecommerce platform with a large community.
Price determination:The core software is free, additional services involve additional costs.
11. Salesforce Commerce Cloud
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Salesforce Commerce Cloud is a powerful eCommerce platform that uses AI to manage online stores. It offers advanced customization options, and its omnichannel capabilities allow businesses to connect with customers across multiple channels.
Businesses looking to grow their ecommerce operations can take advantage of the predictive analytics, inventory management, and customizable checkout features of Salesforce Commerce Cloud.
best for: Medium-sized to large enterprises are looking for an AI-powered, omnichannel platform with advanced customization options.
Price determination:Select a relevant version, then ask for a quote.
12. PrestaShop
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PrestaShop is an open-source ecommerce platform that is highly customizable and scalable. It offers customizable templates, multi-language support, and a variety of integrations. Even non-technical users can easily set up and manage an online store with PrestaShop’s user-friendly interface.
best for: Businesses looking for an open-source, scalable platform with a wide range of features.
Price determination: Use of PrestaShop is free, but businesses may incur costs for hosting, add-ons, and customization.
13. OpenCart
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OpenCart is a user-friendly ecommerce platform that is ideal for small to medium-sized companies. Its features include customizable templates, multi-currency support, and a simple setup process. OpenCart’s low cost makes it a great choice for businesses on a budget.
Business owners can build a strong online presence with OpenCart’s SEO optimization, order management, and product review features.
best for: Businesses are looking for a low-cost, user-friendly platform that is easy to set up.
Price determination: OpenCart is free to use, but fees may apply for hosting, add-ons, and customization.
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14. Google Analytics
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Google Analytics is a primary source of web analytics. The service tracks data related to a business’s website, traffic, and user interactions. Google Analytics offers comprehensive reports and detailed dashboards to help businesses better understand visitor behavior and conversions.
For example, the tool can help you better understand from which social or website sources your leads are finding your landing pages or which blog posts convert the most visitors.
Your business can benefit from Google Analytics if you want to maintain, visualize, and implement large amounts of data. If you only need to keep track of a few pieces of information, a simple analysis tool may be more useful.
best for: Online businesses of any size want to optimize their online store by understanding their website and customer behavior.
Price determination: Free for basic analysis tools. For Analytics 360, ask for a quote.
15. beholder
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Looker is a data modeling platform that provides powerful analytics features to display business intelligence metrics on an intuitive dashboard. The software provides industry-specific insights via SQL that can inform your business decisions.
For ecommerce users, Looker provides big data on how web page traffic affects conversions and how to identify trends that can boost brand performance. Through data visualization, embedded analytics, and customized dashboards, Looker can help you grow your business effectively.
By the way, if you’re looking to enhance your ecommerce website or grow your business you may also want to try HubSpot’s free inbound marketing software.
Just like Looker, this platform also integrates a series of tools that track the lifecycle of a lead from potential customer to happy customer. However, you get to capture, track, and analyze leads to increase conversions – all for free.
best for: Businesses with a data-driven approach, regardless of size or industry. This is especially useful for companies that need to integrate multiple data sources and want flexibility in choosing their database, cloud, and workflow.
Price determination: Ask for a quote.
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The right ecommerce platform is essential for any business looking to sell online. There is always a platform that meets your needs, no matter the size of your company. Your budget, business size, and technical expertise can help you narrow down your options.
A reliable payment processing tool is also essential to ensure a smooth checkout process, no matter which ecommerce platform you choose. HubSpot’s payments tool makes it easy to manage your transactions.
Get started with HubSpot’s ecommerce tools today to take your online store to the next level.
