In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram‘s newly developed social media hub. After its launch, Threads gained popularity as one of the fastest growing social platforms in 2023.
Although the initial buzz has faded, Threads still remains an untapped goldmine for marketers who want to upgrade their social media strategy.
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But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Well, step back, read on and allow us to explain.
Table of Contents:
Overview of Instagram Threads
Threads allow users to truly connect, curate, and share quickly with everyone from followers to intimate inner circles.
The app offers a number of features designed to facilitate more intimate and personalized communication, such as close friends lists, status updates, and autostatus.
Additionally, threads have quickly gained popularity due to their focus on providing a simple, casual approach to social media.
With its intuitive user interface and seamless integration with Instagram, Threads has quickly become a go-to platform for those looking to enhance their social networking experience.
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How to set up a threads account
Setting up a Threads account is a pretty straightforward process. But if you need a walkthrough, here’s our guide on how to get started.
1. Download and install the app.
Start by downloading the Threads app from the App Store (for iOS) or the Google Play Store (for Android). Once downloaded, install the app on your mobile device.
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2. Connect your Instagram account.
Launch the Threads app and sign in using your existing Instagram account credentials. Threads integrates seamlessly with Instagram, giving you access to your Instagram profile and its existing followers.
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3. Customize your account.
Once you’re signed in, take a moment to personalize your Threads account.
Add a profile picture, update your bio and choose a username that aligns with your brand or personal identity. You can also choose to link other social media accounts to increase cross-platform engagement.
4. Start sharing and engaging.
With your Threads account set up, start sharing engaging content and engaging with your followers.
Create content that resonates with your audience, utilize app features like status updates and direct messaging, and actively participate in conversations to foster stronger connections and increase meaningful engagement.
How to use threads
Marketers are always looking for new tools and platforms to maximize their social strategies, and Threads, Instagram‘s newest companion app, could be the perfect opportunity to test the waters.
It offers a variety of features that can be used to achieve better results, including:
- close friends list feature
- status update feature
- Instagram Stories Integration Feature
By compiling a list of the most loyal and engaged customersMarketers can create space for specific content and personalized messaging.
This allows for targeted promotions, special offers, etc. optimized communicationwhich can strengthen the relationship between the brand and its most valued customer,
Pro Tip: Marketers can also use close friends lists to encourage feedback, conduct polls, etc. gather insightshelping them improve themselves marketing strategies,
The status update feature in threads provides marketers a chance to see and understand the real-time preferences and activities of their target audience.
By monitoring their customers’ status updates, marketers can gain a unique understanding of certain things, such as:
- How are their customers feeling?
- When to implement marketing efforts accordingly (zero moment of truth)
- What trends are customers following closely
Pro Tip: By aligning their marketing efforts with their audience’s current interests and lifestyle, marketers can ensure that their messages resonate more effectively and achieve higher engagement and conversions.
Integration with Instagram Stories and user timelines is another powerful feature that marketers can explore in Threads.
Marketers can create captivating content specifically for Threads users, making their close friends/fans feel special. They can then repost this content to Instagram Stories, amplifying its impact and reaching a wider audience.
This cross-platform strategy ensures that marketers make the most of both Threads’ intimate environment and its broad visibility. Instagram platform To increase brand awareness and 1:1 engagement.
what to post on threads
When it comes to posting on Instagram threads, marketers have complete freedom to define exactly what engaging and compelling content – that resonates with their audience – looks and sounds like.
Check out some ideas on what marketers can post on threads to maximize their social media marketing strategies.
Pro Tip: Do you have content you can’t put on Instagram or Facebook feed? It’s time to consider threads as your new (unfiltered) best friend. Threads has proven itself to be a platform that is 100% safe for marketers to leverage casual content and tone as a marketing touchpoint strategy.
Whether it’s sharing a brand-related meme, referencing a trending pop culture moment, or showing love for an upcoming brand partnership, casual content, tone, and presentation of brand identity help marketers create authenticity and a sense of transparency with their audience. Allows to promote.
Like this example from beauty brand Glossier.
Threads can help promote newly launched products, product lines or services like never before. By sharing exciting new products or product updates with their Threads followers, marketers can:
- create a sense of anticipation
- Quickly assess customer interest in products
- Interact with customers and get feedback in seconds
Just like Target did in the example below.
Marketers can launch Q&A sessions, solicit feedback, or simply spark meaningful discussions to create a sense of community and encourage audience participation.
This not only helps build personal connections but also provides valuable insights that can guide future marketing strategies.
Here’s an example from Starbucks.
Brands worth following on Threads
If you’re looking for inspiration and insight into how brands and marketers are leveraging Threads, here is a list of the top five brands you can follow on the platform.
Also, check out some ways you can take inspiration from what they do best and apply it to your social media marketing strategy:
1. Poppy (@drinkpoppy)
By taking advantage of threads, Poppy creates insanely delicious flavors you know about (or maybe don’t know about) and turns them into drink classics.
What do they do best on threads? Poppy knows how to win the hearts of her mutual people. Whether they’re quoting a tweet or tagging other major Threads accounts, Poppy keeps her Threads community alive through constant engagement.
2. Spotify (@spotify)
Through Threads, Spotify treats followers like family, and announcements about new releases from your favorite artists and exclusive sneak peeks of your favorite music feel uniquely delivered.
What do they do best on threads? Follower fanfare. Spotify wants to know what’s on their followers’ minds, and they won’t hesitate to ask. The combination of Spotify’s curious requests and their followers’ eagerness to respond creates a new kind of recipe for true social media success.
3. target (@target)
On Threads, Target puts a new spin on the meaning of sharing promotional material for its products.
What do they do best on threads? Interactive, trendy content. Target can guess what’s on your shopping list without even asking, simply because they have an eye for well-performing products.
Target uses threads to gauge interest on popular items in-store and online, then creates activity based on enthusiasm for those items.
4. HubSpot (@hubspot)
Of course, you can’t miss following HubSpot.
What do we do best on Threads? Using Threads, we “talk business” by weaving humor into valuable insights, tips, and strategies related to everything (yes, everything) related to marketing.
Thread for victory?
Clearly, Instagram Threads offers a variety of features that marketers can take advantage of to get better results and establish stronger connections with their audiences.
By mastering Threads, marketers can create a sense of uniqueness, intimacy, and authenticity in their conversations, developing real connections with their audiences.
So, even if the app has lost momentum, don’t miss the opportunity to take advantage of threads and grow your Instagram presence, it holds great potential in the world of social media marketing.
