601 Most Popular Instagram Hashtags in 2024

Most Popular Instagram Hashtags

Hey there, Instagram aficionados! Ever wonder why some posts seem to get all the love while yours are lounging in the shadows? Well, let me tell you a little secret: hashtags might just be your magic wand in the vast kingdom of Instagram. Whether you’re a budding influencer, a brand aiming to skyrocket your reach, or just someone looking to share your moments with a wider audience, mastering the art of hashtags is crucial. Let’s dive into the world of Most Popular Instagram Hashtags and uncover some gems that can make your posts sparkle.

Introduction

Why Hashtags Matter

Hashtags are more than just a bunch of pound signs followed by quirky phrases. They organize content, making your posts discoverable to a global audience. Think of hashtags as bridges connecting you to potential followers interested in your content, no matter where they are in the world.

The Evolution of Hashtags on Instagram

Once upon a time, hashtags were just a simple way to categorize posts. Fast forward to today, they’ve become the heartbeat of Instagram, pulsating with trends, communities, and movements. Knowing which hashtags are reigning supreme can give your posts a front-row seat in the Instagram showcase.

The Power of Hashtags

Reach and Engagement

It’s simple math: more visibility equals more engagement. Hashtags can exponentially increase your post’s reach, making it visible in searches and even landing it on the coveted Explore page.

Discovery and Community Building

Hashtags are the golden keys to niche communities. Whether you’re into #fitness, #foodie, or #travel, using the right hashtags can plug you into communities that share your passions and interests.

Top 10 Most Popular Instagram Hashtags

Now, let’s get to the juicy part. Drumroll, please! Here are the top 10 hashtags that are ruling Instagram. Use them wisely, and watch your engagement soar!

#Love

It’s all you need, and apparently, Instagram agrees. #Love is universally appealing, making it a top contender for your posts.

#InstaGood

For those snaps that make you go “Wow!”, #InstaGood is your go-to hashtag to showcase top-notch quality and aesthetic appeal.

[…]

#FollowMe

Building your tribe? #FollowMe is a direct call-to-action, inviting users to join your journey on Instagram.

Niche Hashtags for Specific Interests

While the popular hashtags can give you broad visibility, niche hashtags are where the magic happens for targeted engagement. Let’s explore a few:

#Fitness

Workout Trends

Healthy Lifestyle

#Food

Foodie Adventures

Cooking and Recipes

[…]

How to Use Hashtags Effectively

Using hashtags isn’t just about slapping the most popular ones onto your post. There’s an art to it. Here are some tips to master the craft:

Choosing the Right Hashtags

It’s all about balance. Mix popular hashtags with more specific ones to get the best of both worlds: broad visibility and targeted engagement.

Combining Popular and Niche Hashtags

Strike a harmony between general appeal and specialized communities to maximize your post’s potential.

Top Instagram Hashtags

#love
#instagood
#fashion
#Instagram
#photooftheday
#art
#photography
#beautiful
#nature
#picoftheday
#travel
#happy
#cute
#instadaily
#style
#tbt
#repost
#followme
#summer
#reels
#like4like
#beauty
#fitness
#food
#instalike

These are the most popular hashtags by volume. They’re important to know because of the volume of shares that each hashtag below grabs.

But while these hashtags draw a big audience, you might want to limit your use of the hashtags below because it’s tough to get engagement from a targeted audience with this much competition.

#love (2.1B posts).
#instagood (1.7B posts).
#fashion (1.1B posts).
#Instagram (1.1B posts).
#photooftheday (1B posts).
#art (1B posts).
#photography (1B posts).
#beautiful (828M posts).
#nature (790M posts).
#picoftheday (723M posts)
#travel (706M posts).
#happy (702M posts).
#cute (668M posts).
#instadaily (647M posts).
#style (646M posts).
#tbt (584M posts).
#repost (559M posts).
#followme (557M posts).
#summer (555M posts).
#reels (538M posts).
#like4like (516M posts).
#beauty (532M posts).
#fitness (524M posts).
#food (511M posts).
#instalike (508M posts).
#explore (506M posts).
#photo (493M posts).
#me (455M posts).
#selfie (452M posts).
#music (445M posts).
#viral (442M posts).
#friends (440M posts).
#life (440M posts).
#fun (435M posts).
#smile (437M posts).
#family (437M posts).
#ootd (429M posts).
#girl (427M posts).
#makeup (397M posts).
#likeforlikes (390M posts).
#dog (369M posts).
#model (361M posts).
#design (357M posts).
#motivation (357M posts).
#handmade (349M posts).
#lifestyle (347M posts).
#likeforlike (328M posts).
#sunset (325M posts).
#artist (319M posts).
#dogsofinstagram (309M posts).
#foodporn (302M posts).
#followforfollowback (297M posts).
#beach (296M posts).
#drawing (288M posts).
#amazing (287M posts).
#nofilter (285M posts).
#cat (284M posts).
#instamood (281M posts).
#igers (277M posts).
#일상 (273M posts).
#sun (271M posts).
#flowers (262M posts).
#sky (261M posts).
#gym (258M posts).
#wedding (258M posts).
#moda (256M posts).
#photographer (254M posts).
#follow4follow (249M posts).
#hair (244M posts).
#foodie (244M posts).
#inspiration (241M posts).
#funny (239M posts).
#instafood (238M posts).
#memes (236M posts).
#baby (234M posts).
#naturephotography (234M posts).
#l4l (222M posts).
#nails (221M posts).
#f4f (219M posts).
#likeforfollow (218M posts).
#workout (218M posts).
#followforfollow (212M posts).
#illustration (212M posts).
#home (211M posts).
#instapic (207M posts).
#yummy (201M posts).
#vsco (200M posts).
#bestoftheday (200M posts).
#landscape (199M posts).
#catsofinstagram (199M posts).
#vscocam (195M posts).
#puppy (195M posts).
#fit (193M posts).
#party (193M posts).
#tagsforlikes (191M posts).
#girls (190M posts).
#tattoo (189M posts).
#healthy (189M posts).
#instafashion (187M posts).
#blackandwhite (184M posts).
#architecture (183M posts).
#pretty (179M posts).
#happiness (178M posts).
#japan (168M posts).
#lol (167M posts).
#cool (166M posts).
#weekend (159M posts).
#work (148M posts).
#night (145M posts).

Best Instagram Hashtags for Reels

The above hashtags might be the definition of popular Instagram hashtags, but there are still plenty more that you can use to help new users discover your account.

The following hashtags can draw people to your captivating Reels, Stories, and videos.

#reelsinstagram
#reelitfeelit
#igreels
#trendingreels
#instareels
#reelvideo
#reelsvideo
#reelsviral
#funnyreels
#birthdayreels
#stories
#instastory
#storiesinstagram
#instagramstories
#littlestoriesofmylife
#video
#reelvideo

Best Instagram Hashtags for Likes and Followers

Interested in building a fast list of followers on Instagram? Navigate to these hashtags to find everything from selfies to photos of food to pet pictures to vacation shots. They signal that you’re on Instagram and that you have something worth sharing.

Users who browse the hashtags are looking to grow their follower base on Instagram too. Using these hashtags tells users you’ll engage if they do. And Instagrammers don’t just use these hashtags to connect with each other. They also use hashtags to gain visibility in IG’s Explore section or on popular accounts like @instagood.

#instagramers
#instagramer
#instagramanet
#instagramdogs
#instagramjapan
#instagramcats
#instalove
#instamood
#comment
#shoutout
#follow
#f4f
#followme
#followforfollow
#follow4follow
#teamfollowback
#followbackteam
#followall
#followalways
#followback
#liker
#likes
#l4l
#likes4likes
#likesforlikes
#liketeam
#likeback
#likeall
#likealways
#pleasefollow
#follows
#follower
#following
#instalife
#instalike
#instapic
#insta
#instacool
#instafollow
#instamoment

Best Instagram Hashtags for Companies

Most brands have one or more hashtags they use to connect. If your business is new to Instagram, create a list of popular community and industry influencers, then check out their posts and hashtags. Most industry hashtags are simple and easy to remember.

These examples may seem a little on the nose, but they bring millions of eyes to posts with these Instagram hashtags:

#manufacturing
#manufacturer
#brand
#brandidentity
#business
#construction
#career
#transport
#transportation
#clothingbrand
#finance
#accounting
#data
#wfh
#commuter
#coworkers
#corporate

Companies can also get a boost with inspiring quotes and messaging to help people start the week off right. On Instagram, the #motivation hashtag has come to caption anything from a photo of a user after a big gym session, to a computer screen right before he or she gets to work. So these hashtags are great for companies too:

#motivationalquotes
#motivational
#motivationmonday
#motivationalquote
#MotivationalSpeaker
#motivationalmonday
#motivations
#motivationquotes
#lovewhatyoudo

As you choose Instagram hashtags for your company, be sure to look at the most popular posts for each hashtag, especially words with more than one meaning.

For example, if you’re posting for a company that trains plumbers, the hashtag “training” sounds like a natural fit. But if you look at posts with this hashtag, most of the posts are from people in fitness, so you’re less likely to grow your audience with that hashtag.

Top Instagram Hashtags for Individuals

Instagram users build their photo galleries on good feelings. It’s a place for individuals to shine with an amazing getaway, a new hairstyle, or a breath-taking moment.

And sometimes the best part of feeling good is sharing that sunshine with others. Whether you’re using #tbt to share an old photo or #cute to record your pet’s latest antics.

Individual Insta hashtags are all about the vibe or emotion your post elicits. Pretty scenery, a day at the beach, or a night out with good people are all great occasions for a hashtag. So get started tagging your personal posts. Your followers will love it and you’re almost guaranteed dozens of heart emojis in your comments.

#lovely
#loveit
#loveyourself
#lovelife
#loveislove
#lovemylife
#beautifulday
#beautifulview
#beautifulplace
#beautifulplaces
#beautifulnature
#happyday
#happylife
#happyfriday
#happyhour
#happyme
#happymonday
#happytime
#happydays
#happydog
#happyplace
#cutedog
#cutebaby
#cuteness
#cuteanimals
#cutecat
#cutepetclub
#cutenessoverload
#cutedogs
#cutecouple
#cutepuppy
#cutest
#throwbackthursday
#tbthursday
#tbtphoto
#me
#selfies
#selfietime
#selfiesunday
#selfiegram
#selfielove
#selfieaddict
#selfiesaturday
#selfiemania
#instalife
#insta
#instacool
#lifestyle
#lovelife
#luxurylifestyle
#lifeisgood
#lifestyleblogger
#lifequotes
#loveofmylife
#luxurylife
#lifeofadventure
#funny
#lol
#lmao
#hilarious
#laugh
#laughing
#friends
#wacky
#crazy
#silly
#witty
#instahappy
#joke
#jokes
#dogstagram
#dogsofinsta
#dogsofig
#dogsitting
#doglife
#dogoftheday
#amazingview
#amazingfood
#amazingplaces

Best Fitness Instagram Hashtags

Get in on a trending community of workout warriors with photos and videos from your best exercise sessions.

Use these fitness hashtags to share the moment:

#fitnessmotivation
#workout
#bodybuilding
#instagramfitness
#fitnessmodel
#fitnessaddict
#gymlife
#nopainnogain
#fitnessreel
#fitnessjourney
#fitnesslife
#fitnesslifestyle
#fitnessgoals
#runnersofinstagram
#fitnessfreak
#strongwomen
#fitnessfood
#foodisfuel
#fitnessgear
#gymfit
#fitnessinspiration
#training
#healthylifestyle

Best Creative Instagram Hashtags

Artists of all kinds have always flocked to Instagram. These hashtags hold pictures or process videos of creative outputs from makers of all kinds.

Whether you’re creating handmade wares, clothing, or music, these hashtags are some of the most popular on the ‘Gram.

#artwork
#instaart
#streetart
#digitalart
#artofvisuals
#artistsoninstagram
#artoftheday
#artsy
#artistic
#arts
#artgallery
#modernart
#handmadejewelry
#handmadewithlove
#handmadeisbetter
#handmadefont
#handmadegifts
#handmadejewellery
#handmadeshoes
#handmadesoap
#handmadeaccessories
#musica
#musician
#musically
#musicvideo
#musical
#musicians
#musicislife
#musicproducer
#musiclife
#musiclover
#musicfestival
#musicphotography
#musicproduction

Best Fashion Instagram Hashtags

People often turn to Instagram to see what styles are “in,” looking at posts ranging from fashion week to everyday outfit inspirations. This means that a lot of the content on Instagram revolves around fashion. In fact, there are over one billion #fashion posts on Instagram.

Whether you’re hashtagging images of celebrities, luxury brands, clothes, or makeup, Instagram users who want to add a little glamour to their lives will find you.

#fashionblogger
#fashionista
#fashionable
#fashionstyle
#fashionblog
#fashiongram
#fashionaddict
#fashionweek
#fashiondiaries
#styleinspo
#styleblogger
#styleinspiration
#styleoftheday
#stylefashion
#stylegoals
#stylediary
#stylegram
#styleguide
#styleblog
#beautyblog
#beautycare
#beautytips
#beautyaddict
#beautysalon
#beautybloggers
#beautyqueen
#beautyguru
#beautyproducts
#beautyofnature
#beautygram

Best Travel Instagram Hashtags

Whether you’re a professional digital nomad or taking a quick weekend vacation, use hashtags to take your followers with you.

Seasonal hashtags are great hashtags for travelers too. For example, summertime hashtags are full of Instagram users enjoying hours on the beach or showing off breezy outfits.

Instagram offers so many different filters to help enhance photos, it’s practically assumed that any picture on Instagram has been edited. But if you’re using Instagram to lure travelers to your destination, you want to let the world know that your posts don’t need a filter to look fabulous.

Check out these travel hashtags for more ideas:

#travelgram
#instatravel
#travelphotography
#traveling
#travelling
#travelblogger
#traveler
#traveller
#roamtheplanet
#travelingram
#traveltheworld
#travelblog
#travels
#traveladdict
#wanderlust
#traveldeeper
#travelmore
#summer
#summertime
#summervibes
#summerfun
#summernights
#summerdays
#summerstyle
#summerfashion
#summerday
#nofilterneeded
#nofilters

Best Photography Instagram Hashtags

Instagram is unique because you’ll see National Geographic and professional photos next to amateur photographers as you scroll. This makes photography hashtags especially important.

To generate likes, comments, and followers, you might post daily content around a common theme or offer a glimpse of your every day. Another way to stand out is to use hashtags that connect to your favorite subject matter, like #naturelovers or #portraitphotography.

Use photo hashtags like the ones below to make your place among the most noteworthy images on the platform.

#naturephotography
#streetphotography
#portraitphotography
#landscapephotography
#weddingphotography
#blackandwhitephotography
#photooftheday
#potd
#picoftheday
#photographyeveryday
#photographyoftheday
#bestoftheday
#instadaily
#instaphoto
#instapic
#nature
#naturelovers
#naturelover
#nature_perfection
#naturegram
#nature_brilliance
#natureaddict
#nature_shooters
#naturephoto
#naturelove
#sunsets
#sunsetlovers
#sunsetlover
#sunsetsky
#sunsetphotography
#sunsetbeach
#sunsethunter
#sunsetmadness

Best Food Instagram Hashtags

Who’s hungry? Meal pics are the bread and butter (no pun intended) of a people-oriented Instagram account. Food hashtags are brimming with mouthwatering posts of desserts, pizza, recipe video content, and so much more.

These popular tags go with food pictures that are gorgeous, creative, and worthy of Instagram. Use food hashtags to caption your next delicious Instagram Reel or photo and post your next colorful and sumptuous dish!

#foodstagram
#foodgasm
#foodphotography
#foodiesofinstagram
#yummy
#foodblogger
#eathealthy
#eatlocal
#foodlover
#foodpics
#delicious
#instafood
#healthyfood
#foodpic
#foodies

Top Trending Instagram Hashtags

For the latest trending hashtags, head to “Search” on the Instagram app. Below the search bar, there is a horizontal scrolling list of current trending topics, such as fall nails design, fantasy football, or penguin dance. Clicking into this trending content will reveal the hashtags that top accounts for these topics are using.

You can also look to trendsetters in your industry or niche for trending hashtags. For example, the 2023 Instagram Engagement report from HubSpot includes a list of the top 50 Instagram accounts by followers.

Trending hashtags these influencers are using include:

#playeverymoment
#hardestworkersintheroom
#NoPrideNoSport
#exploretogether
#comingsoon
#familyreunion
#healthiswealth
#thisismenow
#buildabiggertable
#foreverclassic

A glance at these accounts also shows mentions growing in popularity, where an influencer names other influencers, collaborators, or brands in their Instagram content. You can use HubSpot’s social media management software to track mentions, monitor keywords, and more.

Niche Hashtags

Think about hashtag selection the same way you approach SEO for your blog. Choose hashtags that support the themes and community that you want to connect with in your post.

This will help you find hashtags that support your current audience while also helping new people discover your content. Check out this post for more details if you’re new to Instagram SEO.

#retro
#nostalgia
#poemoftheday
#trustyourjourney
#mindsetchange
#lifeinthedreamhouse
#goldenera
#icon
#usopen2023
#familytime
#mathmemes
#halloweendecorations
#trusttheprocess

To find the best niche hashtags for your content, go from big to small in your search. For example, say you’re creating a video game inspired by Fortnite.

Start with broad hashtags like #videogames #videogame #videogamecollector #videogameart. Then, narrow to hashtags in your niche, like #horrorgame, #horrowgameplay, #fortnitecommunity. Finally, narrow into the specific topic of your post, look at other accounts in your niche, and check out the hashtags they’re using, like #upcominggames or #horrowgamesmonth.

User-Generated Hashtags

User-generated Instagram posts are some of the most powerful content there is —just ask Beyonce’s #beyhive. You may already have campaign, brand awareness, and brand loyalty hashtags, but there are a few more ways you can use hashtags to find and promote content from your users.

Reposting is a common function on Instagram that lets you share content from other users, with credit back to the original user.

You can also use hashtags to tell followers on Instagram that a photo or video inspired you. Funny, Instagram-worthy memes are a great way to add to user conversations. Try these hashtags to share or repost user-generated content:

#reposted
#reposter
#meme
#dankmemes
#funnymemes
#memesdaily
#edgymemes
#dailymemes
#spicymemes
#memestagram
#memes😂
#memepage
#memelord

Emerging Hashtags

New hashtags are created every day, and staying on top of what’s new before it becomes oversaturated can put your content in front of more people.

Based on our research, here are some emerging Instagram hashtags to consider using:

#2023
#brandpartnerships
#2023trends
#2024predictions
#igreelstips
#explorepages
#genzmarketing
#2023goals
#2023socialgoals
#aiartcommunity
#trendingsound
#engagementtips
#instagramnews

Top B2B Hashtags

If you manage an Instagram account for a company that sells products and services to other businesses, consider including these hashtags in your B2B marketing strategy.

#entrepreneur
#success
#onlineshop
#smallbusiness
#marketing
#branding
#digital
#marketingdigital
#innovation
#ecommerce
#onlinemarketing
#retail
#contentmarketing
#marketingstrategy
#software
#inboundsales
#b2bmarketing
#b2bevents
#b2bmarketplace
#b2bleadgeneration
#b2bsales
#b2bbusiness
#b2bleads
#b2bemailmarketing
#marketingtips
#marketingstrategy
#startups
#management
#businesstips
#instagramforbusiness
#instagramstrategies

Top B2C Hashtags

Does your company sell directly to consumers? If so, the best hashtags for an Instagram post may vary depending on your target audience. Social media marketing isn’t an exact science, but the more engaged your audience is, the better chances you have for strong ROI.

Here is a list of B2C hashtags that could be effective for B2C businesses:

#b2c
#b2cmarketing
#b2csales
#onlineshopping
#smallbusiness
#online
#marketing
#marketingdigital
#socialmedia
#startup
#digitalmarketing
#sales
#socialmediamarketing
#advertising
#networking
#ecommerce
#onlinebusiness
#onlinemarketing
#smallbiz
#startuplife
#company
#contentmarketing
#socialmediatips
#instahacks
#ugc
#acolorstory

Hashtags to Retire

It’s important to routinely change up and audit the hashtags you’re using. This will help make sure they stay on-brand and effective. Hashtags to retire are those that are oversaturated with content or are shadowbanned and could hurt your content reach.

#adulting
#beautyblogger
#dating
#dm
#humpday
#iphonegraphy
#lean
#mustfollow
#killingit
#desk
#mirrorphoto
#instasport
#direct
#always
#snapchat
#workflow
#kickoff
#brain
#tags4likes
#thought
#valentinesday

Navigating the hashtag landscape can be tricky, but fear not! Here are some essential tips to keep your hashtag game strong and effective:

Do:

Research Your Hashtags: Just like keywords for SEO, research is key. Use Instagram’s search function to find hashtags that are relevant but not overly saturated.
Be Relevant: Make sure your hashtags actually relate to the content of your post. Irrelevant hashtags can turn off potential followers.
Use a Mix: Combine high-traffic hashtags with niche ones to broaden your reach while maintaining relevance to your target audience.

Don’t:

Overstuff: Instagram allows up to 30 hashtags per post, but that doesn’t mean you should use all 30. Aim for a sweet spot between 5 to 11 hashtags to avoid looking spammy.
Repeat Hashtags: Constantly using the same hashtags can limit your reach. Switch things up to ensure your posts are seen by a variety of users.
Ignore Local Hashtags: If you’re a local business or influencer, local hashtags can be gold. They help connect you with nearby users and can boost your visibility in local searches.

Conclusion

Hashtags are more than just a casual add-on; they’re a powerful tool for growth, visibility, and community building on Instagram. By staying updated with the most popular hashtags and using them smartly alongside niche ones, you can dramatically improve your Instagram strategy. Remember, the world of Instagram is ever-evolving, and so are its hashtags. Keeping a pulse on trending hashtags can set your content apart and elevate your Instagram presence. So go ahead, sprinkle those hashtags wisely, and watch your Instagram garden bloom!

Future of Hashtags on Instagram

As Instagram continues to evolve, so will the way users interact with hashtags. We might see more personalized hashtag suggestions, improved search functionalities, or even dynamic hashtags that change based on trending topics. Staying adaptable and informed will be key to leveraging hashtags effectively in the future.

FAQs

How often should I update my hashtag strategy on Instagram? Updating your hashtag strategy every few months is a good practice. It helps you stay relevant with trending hashtags and adjust to any changes in your content strategy or audience interests.
Can using popular hashtags improve my chances of getting on the Explore page? Yes, using popular hashtags can increase your visibility and improve your chances of landing on the Explore page, but remember, content quality and engagement also play crucial roles.
Is it better to put hashtags in the post caption or the first comment? Either works, but putting hashtags in the caption ensures immediate visibility. If you prefer a cleaner look, placing them in the first comment is an alternative—just do it promptly after posting.
How can I find niche hashtags for my content? Research is key. Use Instagram’s search feature to explore hashtags related to your content. Look at what hashtags similar accounts or influencers in your niche are using.
Can the same hashtag strategy work for every type of Instagram account? No, hashtag strategies should be tailored to your specific content, audience, and goals. What works for a fashion influencer might not work for a food blogger. Customization is crucial for effective hashtag use.

And there you have it, your complete guide to dominating the Instagram world with the right hashtags. Remember, with great power comes great responsibility. Use your hashtags wisely, and you’ll unlock the door to Instagram success!