What is Logan Paul’s net worth?
Logan Paul is an American YouTuber, boxer, internet personality and actor. Logan Paul net worth is estimated at $150 million. Logan Paul has more than 23.6 million subscribers on his YouTube channel. At the time of writing, he’s peaked as one of the highest-paid YouTubers on the planet, making at least $20 million a year personally. He has 27 million Instagram followers, and 18 million TikTok followers.
In addition to posting videos on YouTube, he’s got a booming merchandise company called Maverick Apparel that brought in more than $40 million in sales in its first nine months.
He has hosted the Impaulsive podcast since November 2018. In recent years, Logan and his brother Jake have become mega-stars in professional boxing.
Logan signed a multi-year deal with WWE worth an estimated $15 million or three years in 2023, after years cameo appearances.
Prime Energy Drink
Whenever the topic of Logan Paul’s net worth is addressed, it is impossible to escape the conversation surrounding the beaming energy drink known as Prime. For those who have not caught up with the latest, Logan Paul and his boxing nemesis KSI have endorsed the drink since its launch in January 2022. Prime, in turn, has posted obscure and unverifiable reports that the beverage netted $565 million (a figure that cannot be corroborated) in the 12-month period between December 2022 and December 2023.
Does this mean Logan Paul and KSI own Prime, though? No, they’re the promoters; they do own some shares in the brand, though – my understanding is that both of them either have 20 per cent, or they control 20 per cent in total. The remaining 80 per cent is held in trust by a company in Louisville, Kentucky, bearing the memorable name Congo Brands. Congo is owned by the Los Angeles-based duo Max Clemons and Trey Steiger.
But let’s say for argument’s sake that Logan and KSI both own 20 per cent of the brand. When Rockstar sold to Pepsi for $3.8 billion in 2020, it was doing around $800 million in revenue, so we can probably say that Rockstar was worth about 5 times revenue (ie: $5 x $800m). That would put the entire overall Prime brand-value at around $3 billion (5 times $600m doing $600 million per year).
If Logan and KSI each own 20 per cent of that, their paper stakes come out to $600 million. If they each actually own 20 per cent of that brand, then they each own 10 per cent, or $300 million a pop. Since their actual equity stakes are unknown AND the brand’s revenue numbers both are unknown, ALL OF THE ABOVE IS PURE SPECULATION BUT SAFETY CAN PROSTABLY INFER THAT THEY BOTH OWN HIGHLY VALUABLE STAKES IN A GROWING BUSINESS.
Prime has racked up a posse of celebrity spokespeople that includes the quarterback Patric Mahomes, the soccer player Erling Haaland and the MMA fighter Alexander Volkanovski. Presumably, the celebrities got stock in their deal.
Early Life
Logan Alexander Paul was born on 1 April 1995 at Westlake, Ohio; he has a brother, Jake, who is also a social media personality. Logan had a YouTube channel called Zoosh, which he had started posting videos for when he was 10 years old. Both his parents were basketball enthusiasts – his father was a high school basketball player, while his mother was a cheerleader in a basketball team.
He was a high-school All-Star linebacker at Westlake High School in Los Angeles (he was a State Champion wrestler as well). After graduating, he majored in engineering at Ohio University, where he too gained a massive following on social media, going from 900 followers across all social platforms to 1.5 million in the two years between 2013 and 2014 (he had the largest following on Vine). He dropped out of university in 2014, moving to Los Angeles.
Career
He assembled his skits into a montage that was given life as a YouTube compilation and posted, but, all the same, by April 2014 the video – live for just one week – had registered more than four million views. He had four million followers on Vine. Skits for HBO, Pepsi, Virgin Mobile and other corporate clients were paying him by the end of that year to create their paid videos. In 2015, Paul was the 10th most influential Vine personality, creating short videos that reportedly netted him hundreds of thousands of dollars a time. Once Vine shuttered, Paul’s act transferred to YouTube.
As of this writing, Logan’s videos have been viewed nearly six billion times. Subscribers to his YouTube channel number more than 23.6 million, his Instagram followers 26 million, and his Facebook fans 15 million.
Suicide Forest Controversy
Paul had posted a video to his YouTube channel that he’d filmed at Aokigahara at the foot of Mount Fuji in Japan on 31 December 2017. More accurately, the site is known as the suicide forest because so many people commit suicide there. The video showed a body hanging from a tree. YouTube removed Paul’s video within 24 hours and blocked his channels from the Google Preferred ad programme For nearly nine hours after the events occurred, at 12 midnight on 1 January 2018, Paul removed his video from his YouTube channel and released an apology on Twitter.
Between his posting and removal of the offending video, more than six million people had viewed it; by the next day, the number of views was up to more than 32 million. At the same time as Paul’s removal of the video, petitions were being posted on social media calling for YouTube to drop him, with one garnering nearly 600,000 signatures in 24 hours. On 9 January, YouTube issued a statement via Twitter, condemning Paul’s video. On 10 January, YouTube announced that they were removing Paul’s channels from its preferred ad program known as Google Preferred. Paul was fired from the YouTube Red series Foursome, and on 14 January, Paul donated $1 million to suicide-prevention agencies.
Other Controversies
Following Paul’s ‘Tide Pod challenge’ in early February 2018, YouTube suspended all advertisements on Paul’s channels because of ‘pattern of behaviour’. This refers to Paul’s participation in the ‘Tide Pod challenge’, taking a fish that he’d caught from his pond because ‘he needed some content’ (and, in his words, to ‘just give him a little – jokingly – CPR’); and a couple of weeks prior he videoed himself ‘Tezing’ (using a taser gun) on two dead rats. No advertisers paid Paul for his page views during that period. YouTube reinstated his ads on his channel into the main feed two weeks later. Paul remained on probation for 90 days, and his channel/content wasn’t eligible to be shown on YouTube’s trending tab.
And then, in January 2019, he remarked in a podcast: ‘So, you know, male-only March … How about just try gay next for one month.’ People fired back at Paul for his comments, namely that he called being gay ‘a choice’.
KSI Boxing Matches
Logan Paul and a fellow YouTube, KSI, hate each other so much that they might be boyfriend and girlfriend. On 25 August 2018, the YouTubers boxed as part of a pay-per-view shebang promoted as ‘the biggest internet event in history’. A rematch took place on 9 November 2019 at the Staples Centre in Los Angeles. The first fight drew 2.25 million live viewers; 1 million watched via pay-per-view while another estimated 1.2 million did so via non-PPV Twitch streams, and the total PPV revenue was approximately $13 million. Logan and KSI each likely took home $2 million (in total before taxes – YouTube, merchandise) from the event. For the second fight, which DAZN USA, a boxing company, bought broadcast rights for, each participant was guaranteed at least $900,000. We can reasonably estimate their take-home total for the night at $3 million-plus.
Personal Life
By the autumn of 2015, he was living with his fellow social media stars Mark Dohner and Evan Eckenrode in an apartment block in Hollywood along with Juanpa Zurita, Amanda Cerny and Andrew Bachelor, among others, whom the trio all filmed with for videos on each of their respective channels.
Paul moved to an estate in Encino in the fall of 2017.
Paul was in a relationship with actress Chloe Bennet, whom he confirmed he was seeing in July 2018. They’d supposedly been dating for a year by this point. It didn’t last long — they broke up in September of the same year.
Paul is red-green colorblind.
Meanwhile in May 2020, Logan confirmed he was dating the model Josie Canseco, the daughter of baseball longeur Jose Canseco, and posted a video to YouTube called ‘I Bought My Girlfriend A Horse’. He’d had a bit of tiff with her, apparently, and decided to make up for it by buying Josie – who loves horse riding – her own horse. The video features the pair riding the horses, including the new one, with Paul whispering in her ear to let her know he’d got ‘200 grand’ worth of horses and she should ‘lead’ as they went out for a ride. ‘100 per cent yours,’ Paul told his girlfriend. ‘Even if we break up, you can keep them.’
In 2022, he began dating the model Nina Agdal. The pair announced their engagement in July 2023.
Annual Earnings
Logan’s salary in 2016 amounted to $12.5m. In 20 $12m. He got $14.5m in 2018. It amounted to $10m in 2019. And his total amount of money in 2021 was $18 m.
Between September 2022 and September 2023, Logan earned $20 million.
Real Estate
Logan Paul called this house his home for multiple years in the Los Angeles suburb of Encino:
He acquired it in October 2017 for $6.55 million; it had been first listed in April of that year for $8.5 million. The house, more than 30,000-square-feet with 14 rooms, was finally sold in April of this year (2022) by Logan for $7.4 million. The purchaser was Machine Gun Kelly.
During these years, Logan has resided in Puerto Rico at a $13+ million home within the private gated community – the Ritz-Carlton.
Logan wound up paying a million bucks for the 80-acre Fobes Ranch, nestled in the San Jacinto Mountains, two hours to the east of downtown LA. The property’s name refers to someone who lived there in the 1960s: Harvard professor-turned acid guru Timothy Leary. Leary and his disciples, a gang of surfers from nearby Laguna Beach, called the Brotherhood of Eternal Love, lived on Fobes Ranch and made LSD.
Floyd Mayweather Boxing Match
In Logan’s professional boxing match against Floyd Mayweather held on Saturday, 6 June 2021, Logan negotiated a base salary of $250,000 plus 10 per cent of Pay Per View profits. Mayweather was reported to have been guaranteed $10 million to show up, plus 50 per cent of PPV profits.
Logan said that he was guaranteed at least $20 million. Floyd said he would make north of $50 million.
In actuality, as many as 1 million people bought the fight, earning Floyd roughly $35 million and Logan about $5.25 million.
All net worths reported are based off an internal formula sourced by public data. Where applicable, we also incorporate tips and feedback provided by a celebrity or their representative. While we strive for accuracy, unless noted otherwise all net worth figures corrections and feedback using the
