Landing pages may be the equivalent of making a good first impression, but the thank you page is the last memory you leave with a website visitor before they leave.
They are often the last opportunity to engage your site visitors and give them a warm, fuzzy feeling about their overall experience on your site.
Like any website page, good thank you pages require careful consideration of design, layout, copy, and calls-to-action (CTAs).
If you’re struggling to make your thank you page work for your visitors and website goals, check out these nine examples to get inspired.
What is a thank you page?
The thank you page is what your customers and leads are redirected to Immediately after filling out a form or making a purchase on your web page.
Its primary purpose is to acknowledge a website visitor’s action, whether it’s a purchase, sign-up, or request for information.
While thank you pages function similarly to confirmation emails, viewers don’t have to choose to open them.
Think of the thank you page as the final step in your conversion process And The first step to customer retention.
The thank you page presents a prime opportunity to convert a lead into a customer – or a customer into a brand advocate. Best way to do this? Take the next step in the buyer’s or user’s journey:
- Clear and obvious.
- Immediately.
- Exciting or desirable.
- value driven.
This means clear and concise copy, good layout, and taking the opportunity to add value to your website visitors.
What is the benefit of thank you page?
Think of it this way: You may never have an easier, more natural opportunity to give a customer something that pleasantly surprises them and matches exactly what they want.
How do you know what your customer wants? he only told you What they really want by following the CTA on your site.
When someone follows a CTA on a landing page, take them to another step in their journey before they click through. Show customers that you’re ready to provide value again and again.
For example, if a customer makes a purchase on your site, use the thank you page as an opportunity to add value through additional resources or content – which will build trust and delight customers.
Alternatively, you can use a form thank you page as an opportunity to lead leads to next steps. If the lead downloaded a social media calendar ebook, the thank you page can list optional social media resources you want to provide.
thank you page example
1. Completing the contact form
Confirm with your customer that they have successfully completed their intended task – and remind them of what (and what not) you will do with their information. Build Trust and Let Them Know You’re Next their Side.
Let consumers know you’re interested in providing value… and won’t email them just for the sake of it. When you’re engaging them, take the opportunity to highlight what they can expect from talking to you and what else you can offer them.
This is your best chance to convince consumers that your brand is different, and this comes long before they even see one of your messages in their inbox.
Best Contact Form Closing Thank You Page
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Rocket Agency does an excellent job of strengthening their brand, providing other offers, and highlighting their accomplishments with previous clients on their thank you page for their contact form.
The page flawlessly mixes and matches valuable offerings like digital marketing guides and their ongoing podcast with social proof like award wins, partner and customer logos.
The best part is that they provide their direct phone number if the visitor wants a faster touchpoint.
2. Resource Download Thank You Page
You probably have a downloadable ebook or other lead generation sent automatically via email. However, it is still best to provide a download link of the originally requested item on your thank you page.
This can keep your customers engaged on your site and increase the likelihood that they will open and engage with your content right away. It also gives you the opportunity to continue nurturing them to higher-intent conversion actions on the site.
best resource download thank you page
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One of the best ways to increase the value of a content download is to tie it into your subscription process so you can continue to nurture your leads.
Smart Passive Income does just that before taking you to a thank you page, where you can access the resource you wanted to download.
The thank you page also welcomes you as a customer and fosters a sense of trust and community. Users can customize their content preferences according to their biggest challenges, download other relevant resources, and view upcoming events.
Most importantly, the page includes a CTA to purchase an all-access pass to Smart Passive Income’s extensive training materials.
3. Buy Confirmation Page
The post-sale confirmation page is an often missed opportunity to showcase similar, related, or complementary products.
To increase effectiveness, you’ll want to customize these recommendations with an aligned offer – such as a coupon or rewards program.
If customers can create an account on your site, but also have the option to check out as a guest, the confirmation page is a great opportunity to inspire free account creation.
best shopping thank you page
Some companies may also begin to access the level of customer data that Amazon collects, stores, and leverages across its businesses.
This quality of information – and the company’s essentially unlimited supply of items and store listings – makes the purchase confirmation page incredibly effective (and, as a consumer, quite hard to resist).
Amazon often uses its thank you page to encourage further purchases of related products or drive users to other offerings such as Amazon Prime.
4. Appointments and Reservation
When you’ve signed up someone new for an appointment, the thank you page provides a ready opportunity to follow up or expand on the conversation with them.
Encouraging audiences to follow or engage with your organization on social media is a natural next step.
As your followers on social media, they will get frequent reminders about your brand, including any specials or deals you offer. If your business depends on repeat custom, this is a big win.
Best thank you page for appointment or booking
OpenTable encourages users to download the app after making an appointment so they can track and modify changes from within the app.
The thank you page also includes helpful notes about what to know before arriving at the restaurant.
5. Account Creation Thank You Page
This is a prime opportunity to seamlessly engage your leads in your onboarding or account setup process.
You want to make it so easy that they don’t even think about clicking.
The thank you page for account creation provides your new users with an opportunity to take a step or two further in the customer lifecycle and increase retention.
You can provide resources to guide them through your product or platform or prompt them to fully complete their account set-up.
best account creation thank you page
Backlinko makes every effort to take the next steps for its leadership.
He added a sense of urgency as well as friendliness and approachability to his page’s message.
6. Donation Thank You Page
A giver is not “buying” a product like most other customers, but they are undoubtedly looking for some element of reassurance, validation, appreciation.
Or – at least – some confirmation that their contribution is having a positive impact and is being spent well.
For nonprofits, political campaigns, and other sites soliciting donors, use a thank you page to provide a window into the impact of each donation from the beginning.
Additionally, if you can anticipate and answer questions about your efficacy before they are asked, it will never hurt.
Best Donor Thank You Page
Save the Chimps highlights the impact of storytelling on its donor thank you page, putting the chimps – the organization’s beneficiaries – front and center.
7. Consultation Booking
Many businesses rely on initial consultations with their potential clients to seal the deal, whether the consultation takes place in person or virtually.
From tattoo and beauty parlors to B2B marketing agencies, free consultations are a perfect lead magnet. The trick is to make sure that your thank you page is effective in engaging your new potential client so that they show up for your consultation appointment.
best consultation booking thank you page
Cake uses an embedded form on its site so that potential customers can book the time and date most convenient for them without waiting for a response from a seller.
Once the appointment is confirmed, a thank you message is displayed with a reminder of how the prospect will benefit from the meeting.
Kaik also takes the opportunity to highlight their value propositions and what differentiates them from competitors.
8. Newsletter Subscription Thank You Page
If someone decides to sign up for your newsletter, you’ve likely already impressed them with the content and quality of your website and resources.
So, why leave a bad taste with a bad newsletter subscription experience?
A well-designed thank you page here can ensure that your customers remain engaged not only at that moment on the site, but also with any subsequent content that arrives in their inbox.
Best Newsletter Subscription Thank You Page
Consumer Reports does a great job on the newsletter subscription process and thank you page. Upon signing up, users can choose exactly which topics are relevant to their interests to customize their newsletter experience.
Once this is done, the site confirms that the sign-up process is complete and provides relevant content to keep visitors browsing the site.
9. Confirmation of event registration
Whether you’re encouraging visitors to sign up for a webinar or in-person event, your thank you page helps set the tone for the event.
You can use a thank you page to set expectations, provide important details, and keep users engaged until the event starts.
Not only does this provide a great user experience, but it also increases the likelihood of registrants attending – this is an especially relevant concern if your event is free to attend.
Best Event Registration Thank You Page
MarketingProfs runs a lot of virtual events and webinars as part of its content strategy. When users sign up for an event, they are taken to a thank you page that confirms all event details, including price, start time, and duration.
Registrants can also use social and email buttons to share the event with friends and colleagues to help drive sign-ups even more.
MarketingProfs also takes the opportunity to provide some FAQs about the webinar experience, how to access the session, and what happens if a registrant misses the event.
I am saying thank you
Thank you pages let you express your gratitude and show appreciation to visitors who have taken action on your website.
By acknowledging their interest, you build a positive relationship with potential customers, increasing your chances of building long-term brand loyalty.
Therefore, start expressing your thanks so that you can feel loved for a long time.
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